The role of export market orientation on the effectiveness of international trade with intermediary role Marketing Intelligence
- 1 PhD International Business, New York University of Technology Management
The effectiveness of international trade has a direct role in the country's economic development and growth. Thus, in a world full of competition, a confident approach to achieving short-term and long-term goals in companies can help the company to grow and reach its desired position with its managers and employees. Despite some empirical and theoretical advances in export market orientation and marketing intelligence, there is still little agreement on the nature and form of interaction between these two concepts. The purpose of this study is to improve the effectiveness of corporate international trade with regard to the type of export market orientation of corporate executives. The statistical population of this study consists of all managers of active export companies of Tehran province, which is a total of 30 companies. A total of 30 questionnaires were collected in cooperation with the Tehran Chamber of Commerce. The structural equation method of Smart-PLS software was used to analyze the data. The results show that export market orientation has a significant effect on the effectiveness of international trade and marketing intelligence. The results also show that marketing intelligence has a positive and significant effect on export performance.
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