Surveying the relationship between internet with competitiveness and customer loyalty in insurance industry base on Porter competitive forces

  • Abbas Ghodrati zoeram 1
  • Mohammad Norouzi 2
  • Azam Mohammaddoost 3
  • Zahra Akbari 4
  • 1 Department of Accounting, Faculty of Humanities, Technical and Vocational University(TVU), Shirvan, Iran
  • 2 Department of Accounting, Faculty of Administrative and Economic Sciences, Gonbad Kavous University lecturer, Gonbad Kavous, Iran
  • 3 Master of Accounting, Faculty of Humanities, Eshragh Institute of Higher Education, Bojnourd,Iran
  • 4 Master of Accounting, Faculty of Humanities, Eshragh Institute of Higher Education, Bojnourd,Iran
نشریه علمی رویکردهای پژوهشی نوین مدیریت و حسابداری, دوره 6 شماره 20 (1401) , صفحه 228-243
چاپ شده: 1401-01-20

چکیده

This study was conducted to evaluate the competitiveness and loyalty between the Internets and has been in the insurance industry. The questionnaire was used to collect data. The questionnaires were distributed among 93 Iranian insurance company clients. In order to analyze the data and present the results of SPSS software and structural equation is utilized. The results of this study indicate that the Internet and the Competitiveness and loyalty based on statistical correlation have been made accordingly, all the assumptions in the research that indicates a significant relationship between the Internet and the loyalty and competitiveness component is approved.

کلمات کلیدی: Surveying , internet , competitiveness , customer loyalty
ارجاع به مقاله
Ghodrati zoeram , A., Norouzi , M., Mohammaddoost , A., & Akbari , Z. (1401). Surveying the relationship between internet with competitiveness and customer loyalty in insurance industry base on Porter competitive forces. نشریه علمی رویکردهای پژوهشی نوین مدیریت و حسابداری, 6(20), 228-243. Retrieved از https://majournal.ir/index.php/ma/article/view/1256
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